🎨 Brand Identity

Brand Guide

Official Dakota OutRight brand identity guidelines — logos, colors, typography, and usage rules. Founded 2004.

Brand Identity Guidelines 2026

Complete brand guidelines including logo usage, Progress Pride color palette, Two-Spirit representation, typography, and digital brand elements. Version 2.0 · Founded 2004.

Logo Usage Progress Pride Colors Typography Digital Assets
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Standard Logo

Standard Version
Light / white backgrounds

Reverse Logo

Reverse Version
Dark backgrounds

Progress Pride Flag — Logo Colors

Every stripe in the Dakota OutRight logo represents a specific community. These are not decorative choices.

Red
Life — all of us
Orange
Healing
Yellow
Sunlight
Green
Nature
Blue
Harmony
Violet
Spirit
Brown
BIPOC community
Black
BIPOC + HIV/AIDS
Trans Blue
Trans & nonbinary
Trans Pink
Trans & nonbinary
Trans White
Trans, NB, intersex

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